It's all about execution!
You can have the best product in the world, but if your execution is sub-optimal you will find it very hard to succeed.
The best businesses collaborate in a way that gives them an 'execution factor' - we call it execution efficiency.
Your execution efficiency directly correlates with your 'go to market' performance.
Understanding where you are today and what you can do to achieve the best efficiency is one of the single largest levers you can pull for business performance.
As well as an overall score, you will receive scores for each of the key teams that underpin and support your go to market activities.
Here's a snippet of some areas we are measuring:
Sales
We will look at performance, structure and how activites are done and approved.
Marketing
Lead generation, activity, tools to manage liefcycle and managing budgets.
Product
Product development process and insight gathering, USPs and feedback.
Commercial
How your business captures and manages the commercial agenda to drive revenue growth
Technology
Systems and tools to support both employee and customer journeys